Archive for the ‘News’ Category

Whole Brain Leadership

Saturday 12th March, 2011

Is it a factor of the tough economic climate, the classic ‘when the going gets tough the tough get going’ type scenario?

Well something is certainly happening as the last three proposals we’ve been asked to provide have all been related to the above subject. What is it and how do you know whether you’re doing it?

Well what it isn’t is ‘leading’ by only measuring, controlling, being directive etc. this is much more aligned to simply ’managing’.

A clue was gleaned from an ex-professional footballer who had been observing Tottenham Hotspur’s rise to the heady heights of the last sixteen in the Champions League. He said that in the  800 days of his reign Harry Redknapp has not only applied great tactics in the games but he is forever encouraging players, celebrating their individual successes and team successes. Team spirit a much talked about goal seems to be the result the ‘whole’ becomes greater than the constituent parts. This is in essence is what whole brain leadership is about: the use of BOTH sides of your brain to understand what is needed in a particular situation with your team.

We are working closely with one of the country’s top rugby sides to support their coaches further improve their coaching techniques with the squad. The project is still in the research phase and we are keen to develop a complete coaching process using the Rugby Profiles the players have completed with the management team. We will be continually assessing how to support the coaches in maximising the success of the coaching interventions.

New association

Monday 21st February, 2011

We are pleased to announce that we have formed a new association with IIR one of the worlds largest training providers. Joint marketing activities will include the promotion of ‘Whole Brain Selling’ to organisations to improve Relationship Management, Sales Presentations and running Effective Meetings.

How we helped the young Americans from Serve Nazareth

Last week we met a great group of students from the US, Hannah,  Payal, Josh, Greg, Jamie, Kayla, Bradley and Temitope are part of the Serve Nazareth cohort.

They have been raising funds in order to go out to Israel to serve the people of Nazareth; they were in Chelmsford as part of their preparation for their three months of service.

Before landing in the UK the team didn’t know each other apart from Facebook introductions so our brief was to get the team and their two leaders, Derek and Christine to understand themselves, each other and unify them as a team. First of all Neil took them through their Brain Profiles and from then on Neil was known as the Brain guy!!.

As Kayla said “It was really interesting. Great for getting to know a team really well and seeing how it’s going to work as a whole and through different individuals”

 In the afternoon the training consisted of some team building exercises when they had to build an escape helicopter in the jungle and later to survive on a rocky beach in Northern Minnesota after their canoes tipped!!

I’m glad to say all ten survived the experience!

We greatly admired the teams commitment to serve others and wish them well in Israel and may they be mightily blessed.

TLT SolicitorsWe were very pleased to receive this confirmation from one of our clients TLT Solicitors of Bristol


“As a law firm working for some of the UK’s largest financial institutions we want to continually develop the services we offer. Neil France from Genesis introduced us to the concept of Whole Brain Debt Recovery training and we got together to create a bespoke training package that suited our needs. It has proved to be a real success in developing our capabilities and we are very happy to recommend Genesis. “  Sarah Vance TLT Mortgage Enforcement Team Manager

A typical refurbishment project is a floor of a largeFalling at the final hurdle? 

 You know how the story goes….you’re in a beauty parade of six to eight companies for the refurbishment of a floor of offices in the City value £5M ….you make it down to the interview stage of three and now your team has to face the client, their architect, project management company etc…and then you lose….you count the cost £7000 spent in time and materials on the bid and an apology that you did a great job but xyz were cheaper or matched the brief better etc.  please try again…!!

 This was the situation that was given to Neil France of Genesis Business Services six months ago and the client wanted to improve the conversion rate from one in five to….better! Please!

We put together a training course that drew on the NBI Brain Profiling and whole brain thinking techniques developed by Prof. Kobus Neethling. Combine this with specific skills for each of the team members including the Directors role, Financial Manager, Site Manager and M+E Manager etc. This was followed by pre-interview coaching sessions for each new bid and what happened? 

Revisiting the client this week they informed us that despite a really tough environment where margins were constantly being squeezed that just last week they had four interviews with new clients and won….? all four!

The clients specifically told them that in three of the four cases they were not the cheapest but presented the best option.

Our client then said something about what had changed..” we now go into an interview situation expecting to win it..”

We believe this is a critical factor which we can all apply because if YOU do not believe in your proposition fully and unconditionally how an earth are you going to convince others?

By thinking about what each of your clients are looking to get from your offering and explaining it in their language you will be more likely to win their commitment and be successful. What is their language?

That’s where we come in and coach you on whole brain thinking and its implications for your bid.

There are lots we can do and Genesis and Whole Brain Thinking are looking to offer clients options from now on to support Earth Day. We attended the American Chamber of Commerce..Costa Rica..22nd April and learnt some interesting facts..lets look at some statistics from the US Ambassador Anne S Andrew  speaking at the above event this morning :0.7 deg rise in earth temperature, in 100 years we’ve burnt 300 million years supply of photo synthesised products (coal /oil etc). And so on.

In the UK we generally meet face to face however whilst in Costa Rica I have learnt that by using the Citrix software ‘gotomeetings’  a perfectly acceptable meeting could be completed. We will be offering this to our clients as an alternative to face to face meetings thereby saving time and energy for everyone. Our new business partner Rosemary Rein of from Now to Wow! and Genesis  will also be using this to introduce on-line on screen coaching to our clients shortly.

US Ambassador Anne S Andrew speaking at the Earth Day conference

US Ambassador Anne S Andrew speaking at the Earth Day conference

The continued uncertainty of the flight back to the UK has given me the opportunity of working with Rosemary Rein of from ‘Now to Wow!’ with her client American Furniture Design. We delivered a series of roleplays based upon a buyers Brain profile to show how effective this concept can be in building stronger rapport and therefore improving sales at the right profit margin…

Ready for role-playing...!

Ready for role-playing...!

22nd – 23rd June 2010

Friday 19th March, 2010

The latest Brain Practitioner training is taking place in Leicester on 22nd – 23rd June as we have had many requests from clients further north. Dont worry though all you Southern people November’s Brain Practitioner training will take place in the South. Details will be on the web site soon. Drop us an email to express your interest.